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HomeTechnologyInstagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world

Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world

TechnologyBy Josh Taylor Technology reporterSep 10, 2026, 2:10 AM
Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world
NEWS DESKTechnology
PUBLISHEDSep 10, 2026, 2:10 AM
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What the source reports

Adam Mosseri says platform’s algorithm ‘feels like a black box’ but company trying to give users more control after Labor announces opt-out plan Follow our Australia news live blog for latest updates Get our new political email , free app or daily news podcast Instagram’s chief executive has said users will have a worse experience in an algorithm-free world, seeing more brand-related content, and spend less time on the app.

The comments come as the Australian government plans to give users the option to opt out of algorithms , with the prime minister, Anthony Albanese, announcing plans on Tuesday to require…

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Main source: The Guardian Technology

TDBN presents the written preview supplied through the publisher's feed. Complete reporting, continuing updates, context, and corrections remain with the original report.

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