One world · 249 countries · Every country has a place in the news
AboutContactAdvertiseRSSSubmit News
ADVERTISING OPPORTUNITYYour business deserves global visibilityCHECK AVAILABILITY
LATEST
HomeSports‘Sydney Sweeney, this is what women in sport look like’: female athletes spark backlash against viral advert

‘Sydney Sweeney, this is what women in sport look like’: female athletes spark backlash against viral advert

SportsBy Sean IngleSep 14, 2026, 7:25 PM
‘Sydney Sweeney, this is what women in sport look like’: female athletes spark backlash against viral advert
NEWS DESKSports
PUBLISHEDSep 14, 2026, 7:25 PM
NEWS BRIEF

What the source reports

American actor accused of sexualising women’s sports British sprinter Amy Hunt leads storm of protest The US actor Sydney Sweeney is facing a backlash from female Olympians and other athletes, who have accused her of demeaning and sexualising women’s sports by appearing in a controversial advert for a sports prediction company.

In the viral commercial for Novig, which was viewed more than 22 million times in the first two days of its release, Sweeney’s nude body is covered by footballs, basketballs, and other…

MORE CONTEXT

Continue with related coverage

Main source: The Guardian Sport

TDBN presents the written preview supplied through the publisher's feed. Complete reporting, continuing updates, context, and corrections remain with the original report.

Read the complete report ↗
KEEP READING

More news from this desk

← RETURN TO SPORTS DESK