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Home› Sports› Six Nations and Sanzaar agree to sell global broadcast rights together in unique deal

Six Nations and Sanzaar agree to sell global broadcast rights together in unique deal

SportsBy Matt HughesNov 4, 2026, 5:00 PM
Six Nations and Sanzaar agree to sell global broadcast rights together in unique deal
NEWS DESKSports
PUBLISHEDNov 4, 2026, 5:00 PM
NEWS BRIEF

What the source reports

Rugby’s biggest unions aiming to grow revenues New rights management agency to oversee sales The Six Nations and Sanzaar unions have agreed to sell all their media rights and commercial deals collectively for the first time in a new revenue-sharing model.

In an innovative arrangement that is the first of its kind in sport, the southern hemisphere nations will receive a share of the profits generated by the Six Nations and British & Irish Lions tours, while the…

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Main source: The Guardian Sport

TDBN presents the written preview supplied through the publisher's feed. Complete reporting, continuing updates, context, and corrections remain with the original report.

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