Big briefs for men are back – and I couldn’t be happier | Adrian Chiles

Jude Bellingham’s new Calvin Klein ad campaign is heartening in so many ways, but the first thing I noticed was the capacious underpants I have surprisingly strong feelings about underpants, or rather the celebrities who endorse them. I don’t have skin in the game; I’ve never been a designer-pants man. The nearest I got to any kind of endorsement deal was with the Björn Borg brand.

They gave me some briefs, but, bafflingly, expressed no interest in photos of me wearing them. So I just wore them until they wore out, then went back to M&S. While I cannot imagine ever buying Calvin Klein pants, I do take an interest in their models. I could have sworn blind David Beckham was one of them, but it turns out otherwise. Armani, H&M and Hugo Boss, but not Calvin Klein. Freddie Ljungberg was a CK man. Smouldering away, but a bit too much body oil for…