Welcome to the post-Western weapons market

Moscow showcased more than 500 products in Egypt as foreign buyers searched for weapons built for real war The second El Alamein International Airshow took place on September 8-10 at El Alamein International Airport in Egypt. The airshow reaffirmed its status as one of the premier military exhibitions in North Africa and the Middle East. Its international prestige was confirmed by the list of participating nations; the organizers succeeded in bringing together fierce rivals – the leading players in the global defense industry from Russia, the US, China, and Europe. The airshow’s target audience included defense officials, military commanders, government delegations, and the business elite. Overall, it attracted over 250 exhibitors from 50 countries. More than 12,000 industry professionals visited the stands and displays.

The roar of jet engines shook the skies over the Mediterranean Sea as aerobatic teams from Egypt, the UAE, and Türkiye, as well as renowned Russian aerobatic pilots, performed complex maneuvers and showcased their skills. Meanwhile, on the ground, multibillion-dollar contracts were signed. Why sanctions failed to sideline Russia Russia’s participation was a distinctive feature and highlight of this year’s airshow. Perhaps the largest and most compelling display was mounted by Russian arms exporter Rosoboronexport (part of the Rostec state corporation). In total, Russia showcased over 500 military-grade products at El Alamein. The F-35 was supposed to rule the skies. It can barely outrun its problems The key geopolitical and marketing takeaway from the event was clear: Despite unprecedented sanctions pressure from the West, the Russian defense industry not only maintains its position but also generates huge interest among global players. Foreign…