TMG launches ‘Nour Nawaret’ campaign as over 4,000 units enter delivery phase

Campaign coincides with first-phase handovers as Nour moves from development to operational stage Talaat Moustafa Group Holding (TMG Holding) has launched its “Nour Nawaret” campaign as more than 4,000 units in the first phase of its Nour development in East Cairo enter the delivery stage, marking a significant transition for the project from construction and development to the gradual operation and occupancy of the city. The campaign comes as the first batch of homes prepares to welcome residents, allowing customers to experience elements of the development that had previously been presented primarily through masterplans, designs, and marketing material. Featuring Egyptian actors Ahmed Malek and Ahmed Ghozzi, the “Nour Nawaret” campaign focuses on the city’s technology, sustainability, services, and lifestyle proposition rather than solely on its residential units.

The start of deliveries gives the campaign a tangible dimension, with the project’s infrastructure, residential areas, and services beginning to move from planning and construction into actual use. ‘Nour Nawaret’ gains traction on social media The campaign has generated significant engagement across social media platforms, attracting millions of views and a large volume of audience interaction. Social media users praised both the production of the advertisement and the scale of the development, with comments describing the campaign as “amazing” and “high-level”, alongside positive reactions to TMG’s execution of the project. Some of the online discussion also focused on TMG CEO and Managing Director Hisham Talaat Moustafa and the group’s position within Egypt’s real estate market. The campaign’s reach has gained further momentum from its timing alongside the beginning of actual unit deliveries, connecting…