Shoprite boosts community gardens

Community gardeners sold fresh produce directly to shoppers during Shoprite Market Day last week, gaining income and business experience. The market day took place at Shoprite Lafrenz in Windhoek and Shoprite Rehoboth, where gardeners sold spinach, fresh herbs, vegetables and other seasonal produce. The initiative gives community gardeners an opportunity to earn an income, gain business experience and reach more customers. Groot Aub Fresh Producers participated at Shoprite Lafrenz, while Hope Garden Lighthouse sold its produce at Shoprite Rehoboth. The two projects are among more than 320 community gardens supported by the Shoprite Group across southern Africa.

Shoprite Group chief sustainability officer Sanjeev Raghubir says the market day helps gardeners build confidence and learn how to deal with customers. “When shoppers interact with growers in a market setting, it’s not only trading that takes place. This relaxed yet professional exchange is intended to help build confidence among the sellers while giving buyers an opportunity to connect directly with the people behind the produce,” he says. Raghubir says participants also learn how to display and price their products, communicate with customers and keep business records. Groot Aub Fresh Producers, located on the outskirts of Windhoek, has been operating for six years. The garden grows different crops that members sell to residents to earn an income and create job opportunities. Members also donate surplus produce to a nearby old age home and community centre. Groot…