Digital 2027 report: Global use of GenAI tools rises, web browser activity declines

MANILA, Philippines – Media intelligence company Meltwater and creative agency We Are Social released the Digital 2027 report this October, providing data on worldwide digital trends. The more than 900-page report seeks to provide worldwide statistics on the various aspects of digital daily life, from the adoption of artificial intelligence tools like generative AI, to the use of web browsers and mobile phones. It is aided by a series of individual deep dives by author Simon Kemp into specific aspects of the main report. Some Philippine statistics In the local country headlines report , the Philippines is said to have a total population of 118 million people, a figure that increased by 936,000 from last year. The report also showed 149 million cellular phone connections in the country, or 126% compared to the total population of the Philippines.

The figure likely infers people having more than one phone on hand. Meanwhile, 95. 9 million individuals — or 81. 3% of the population — were using the internet, while the report mentioned there were 94. 7 million social media user identities in the country, which represent a decline of about 1. 1 million user identities. The report also mentioned 94. 4% of internet users in the Philippines aged 16 and up used AI tools each month. However, only 5. 5% of internet users in the country aged 16 and up paid for subscriptions to an AI tool each month. Within the Philippine context, 71. 17% of active AI users aged 16 and up use AI tools to find information, 37. 6% of active AI users aged 16 and up use AI tools to seek advice on problems, 32. 8% of active AI users aged 16 and up used AI tools for personalized recommendations. Further, 27. 5% of Philippine internet users aged 16 and up believe AI benefits society overall. GenAI tools, social…