Chinese retail chain faces rare backlash for limiting new hires to 4-year contracts

Retail tycoon Yu Donglai, widely known as China’s “most conscientious” boss, recently triggered public controversy with a proposal to sign only a four-year “training initiative” contract with future new hires, without renewing it.

Yu has been nationally acclaimed for the many unconventionally humanistic rules he set up for Pangdonglai, a supermarket chain he founded in central China’s Henan province in 1995. Yu, for…