Saudi Arabia news brief
Athar festival expands program to drive Saudi creative industry growth
NEWS DESKSaudi Arabia
PUBLISHEDSep 23, 2026, 11:05 AM
What the source reports
Riyadh: The fourth Athar Saudi Festival of Creativity will return to Riyadh on Nov.
24-25 with more than 200 speakers, as organizers expand the program to support the growth of the Kingdom’s creative marketing industry and highlight Saudi talent globally. This year’s speakers will include Princess Lamia bint Majid Al-Saud, secretary-general of Alwaleed Philanthropies; Sir Martin Sorrell, founder and executive…
Main source: SPA / Arab News
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