Other Mommy review – Jessica Chastain’s demonic double horror isn’t nightmarish enough

There’s some effectively unnerving imagery and a cleverly icy dual lead performance but this kept-from-critics shocker is a bit of a jumble The buzz surrounding the viral, limb-bending trailer of pre-Halloween horror Other Mommy was such that screen grabs became memes, official YouTube channel views ran up to 30m-plus and BuzzFeed used the extremely BuzzFeed headline : “The Lady Sitting Next To Me SCREAMED”: This Trailer Playing Before The Odyssey Is Scaring Moviegoers, And These Hilarious Reactions Have Me Crying.

Sure, Universal releasing it exclusively attached to the second biggest film of the year played a considerable part but the imagery was efficiently direct and frightening, a derivative scared child/creepy demon set-up turned into something that felt hard to deny and increasingly impossible to avoid. But then what had seemed like the surest slam-dunk horror of the season seemed to slither away. The marketing continued (there was a second trailer that didn’t quite break the internet in the same…