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SCIENCE“What can a village tell us about the past of Cyprus, and what might the new stories created there change?” asks the festival team behind Xarkis Festival as this theme lies at the heart of the 12th edition, coming up this weekend. From September 11 to 13, Xarkis returns to Kalavasos, transforming…
SCIENCEWhy services demand a different strategic approach Promoting a service is fundamentally different from selling a physical product. A product can be photographed, held, returned, and evaluated before purchase with relative ease. A service is intangible — the buyer cannot inspect it, test it, or…