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HomeNewsLego sales jump 21% to nearly £5bn, helped by World Cup and F1 ranges

Lego sales jump 21% to nearly £5bn, helped by World Cup and F1 ranges

LifestyleAug 25, 2026, 11:29 AM
Lego sales jump 21% to nearly £5bn, helped by World Cup and F1 ranges
NEWS DESKLifestyle
PUBLISHEDAug 25, 2026, 11:29 AM

News brief

<p>Danish toymaker also scores success with KPop Demon Hunters, Star Wars and botanicals products</p><p>Lego sales have risen by more than a fifth as tie-ups with the football World Cup, Formula One and the hit film KPop Demon…

Main source: The Guardian Life & Style

TDBN presents a short excerpt from the source-provided feed. The complete reporting, updates, context, and any corrections remain with the original report.

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