‘It exists only for pleasure’: does ice-cream have a future in the age of wellness fads and weight-loss drugs?

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<p>As fitness-conscious consumers turn away from processed foods, the industry is scrambling for new ideas, including nutrient-rich lollies and protein-packed tubs. Will they take the fun out of this summer treat?</p><p>Last month, I stood in the biggest ice-cream factory in Britain and watched a 5-metre Viennetta…

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